Protecting the last five minutes of the trip.
Navigation ends at the destination pin — but the stress doesn’t. It starts after: circling for parking, a walk nobody budgeted for, and arriving late and frazzled. The ETA doesn’t account for parking or walk time, and “leave by” cuts it too close. The map says you’ve arrived; the day says otherwise.
The whole experience can turn on a single, well-timed prompt: surface the parking and walking reality before it becomes a problem, in the moment a person can still act on it. One tap now, a calmer arrival later.
Parking has two jobs, and they want different homes. Reporting a full lot is a quick, in-the-moment contribution — it fits the existing hazard-report flow, the same way you’d flag traffic. Using that information to protect your arrival is proactive guidance — it belongs in the contextual arrival card, next to Share ETA. Together they close a loop: one driver’s report becomes the next driver’s reroute, with nothing shared but “lot full.”
Report · hazard card
Lot full?
Flag it in one tap while driving — the same place you’d report traffic.
Report lot fullShares only “lot full” — no tracking.
Use · arrival card
11:45
arrival
6 min
drive
1.7 mi
distance
Parking looks tight ahead
Add 6 min to park and walk, or reroute to an open lot.
One driver’s report becomes the next driver’s reroute — the hazard card feeds the arrival card.
Awareness is good; outcomes are better. The same signal can drive smarter “leave by” times, walk time folded into the ETA, a reroute to an open lot, and arrival updates for whoever’s waiting — including retail and Genius Bar check-ins.
Parking is a small affordance that unlocks a large ecosystem. Just as street-parking apps already support multiple vendors, Maps could open a parking lane — and with it Apple Pay for parking fees, monthly garages, tolls and permits, and Wallet passes. One quiet feature, a smarter and more valuable arrival.
I framed the problem from years of watching people arrive stressed, then designed the interaction, the system behind it, and the business case — captured in a full concept deck and mockups. The lesson that stuck: match each job to the surface where it actually happens — report where you feel the friction, guide where you can still act on it — and let the two form a quiet, privacy-preserving loop.